{"id":580,"date":"2024-06-28T20:50:11","date_gmt":"2024-06-28T23:50:11","guid":{"rendered":"https:\/\/talkiemarketing.com.br\/?p=580"},"modified":"2024-06-28T20:50:11","modified_gmt":"2024-06-28T23:50:11","slug":"fundo-de-funil","status":"publish","type":"post","link":"https:\/\/talkiemarketing.com.br\/blog\/2024\/06\/28\/fundo-de-funil\/","title":{"rendered":"Fundo de funil: como criar estrat\u00e9gias e conte\u00fados para esta etapa"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b6baa24c048299a8790fd9f26b378da6\">Fundo de funil: como criar estrat\u00e9gias e conte\u00fados para esta etapa<\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-70c424ebb211ffedd7b6713845c2d1ce\">No universo do<strong> <a href=\"https:\/\/talkiemarketing.com.br\/2024\/06\/26\/marketing-digital-o-que-e-e-como-iniciar-uma-estrategia-para-seu-negocio\/\">marketing digital<\/a>, <\/strong>o <strong>funil de vendas<\/strong> \u00e9 uma ferramenta essencial para <strong>guiar os consumidores desde o primeiro contato com a marca at\u00e9 a convers\u00e3o final.<\/strong> O fundo do funil, tamb\u00e9m conhecido como a fase de decis\u00e3o, \u00e9 onde os leads est\u00e3o prontos para fazer uma compra. Neste est\u00e1gio, \u00e9 crucial oferecer conte\u00fados e estrat\u00e9gias que ajudem a converter esses leads em clientes efetivos. Vamos explorar como criar estrat\u00e9gias e conte\u00fados eficazes para o fundo do funil.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ef43ecd988441e8a4f1ef127983d1b0e\">Como funciona o fundo do funil?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6ebf81ef2ffb9c26597a171e2a9e847d\">O funil de vendas \u00e9 geralmente dividido em tr\u00eas etapas:<\/p>\n\n\n\n<ol style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-cafb473e6502de4d2b304fcbeb1ee5c1\">\n<li><strong>Topo do funil (ToFu)<\/strong>: onde os consumidores tomam conhecimento da sua marca.<\/li>\n\n\n\n<li><strong>Meio do funil (MoFu)<\/strong>: onde os leads est\u00e3o considerando suas op\u00e7\u00f5es e buscando mais informa\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Fundo do funil (BoFu)<\/strong>: onde os leads est\u00e3o prontos para tomar uma decis\u00e3o de compra.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2703b4bcefe135fc67a52382147eae61\">No fundo do funil, os leads j\u00e1 foram nutridos com informa\u00e7\u00f5es e est\u00e3o prontos para decidir entre sua solu\u00e7\u00e3o e a dos concorrentes. Eles precisam de uma raz\u00e3o convincente para escolher sua empresa.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-324f71613f8d6bc7c491f35219c1a7c3\">Quais e<strong>strat\u00e9gias usar no fundo de funil<\/strong>?<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-860aedcaf63967cdf2f6f6e7b5f504e7\"><strong>1. Ofertas diretas e personalizadas<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-57c72cbc0efe50064ab7bf3f18e0fbe8\">Nesta fase, ofertas diretas e personalizadas s\u00e3o extremamente eficazes. Isso pode incluir:<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-ccb76a63273799810f6e8fdce71d6850\">\n<li><strong>Demonstra\u00e7\u00f5es de produtos<\/strong>: ofere\u00e7a uma demonstra\u00e7\u00e3o gratuita ou um per\u00edodo de teste para que os leads experimentem seu produto ou servi\u00e7o.<\/li>\n\n\n\n<li><strong>Descontos e promo\u00e7\u00f5es<\/strong>: incentive a decis\u00e3o de compra com descontos exclusivos ou promo\u00e7\u00f5es limitadas.<\/li>\n\n\n\n<li><strong>Consultas gratuitas<\/strong>: ofere\u00e7a consultas gratuitas para discutir como seu produto ou servi\u00e7o pode resolver os problemas espec\u00edficos do cliente.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ffd554fec66aeae388af2598d44ca142\" style=\"font-size:32px\"><strong>2. Provas sociais e testemunhos<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/9467796.jpg\" alt=\"\" class=\"wp-image-896\" style=\"width:580px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/br.freepik.com\/vetores-gratis\/postagem-no-instagram-de-avaliacao-do-cliente-waves_69854109.htm#fromView=search&amp;page=1&amp;position=3&amp;uuid=359342eb-6fb5-4240-b13a-e5a9b8625eff\">Imagem de Wepik no Freepik<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f11bb081a4867eae6f6513f3b5616933\">No <strong>fundo do funil<\/strong>, os clientes j\u00e1 passaram pelas fases de descoberta e considera\u00e7\u00e3o e est\u00e3o prontos para tomar uma decis\u00e3o de compra. Neste ponto, a<strong> prova social<\/strong> se torna crucial porque ajuda a reduzir a incerteza e a aumentar a confian\u00e7a do cliente na escolha que est\u00e1 prestes a fazer.  Inclua:<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-a9f37916b79f82f66b5b2e502d1797d9\">\n<li><strong>Depoimentos de clientes<\/strong>: use depoimentos de clientes satisfeitos para demonstrar a efic\u00e1cia do seu produto.<\/li>\n\n\n\n<li><strong>Estudos de caso<\/strong>: apresente estudos de caso detalhados que mostrem como voc\u00ea ajudou outros clientes a alcan\u00e7ar seus objetivos.<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00f5es e classifica\u00e7\u00f5es<\/strong>: mostre avalia\u00e7\u00f5es e classifica\u00e7\u00f5es positivas de clientes em plataformas de terceiros.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-304f4f4217fbbff13acc2a23c1889012\"><strong>3. Garantias e riscos reduzidos<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-680111c1518db9df1617db29cac887d8\">Para facilitar a decis\u00e3o de compra, ofere\u00e7a garantias e reduza os riscos percebidos:<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-46730a4ad46a08279f0df88f9b9ea4e6\">\n<li><strong>Garantia de satisfa\u00e7\u00e3o<\/strong>: ofere\u00e7a uma garantia de satisfa\u00e7\u00e3o ou devolu\u00e7\u00e3o do dinheiro para tranquilizar os leads.<\/li>\n\n\n\n<li><strong>Pol\u00edtica de devolu\u00e7\u00e3o flex\u00edvel<\/strong>: uma pol\u00edtica de devolu\u00e7\u00e3o flex\u00edvel pode aumentar a confian\u00e7a do consumidor.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1741653f1233d72d779b0b5d1e8fa0c7\">Quais tipos de c<strong>onte\u00fados usar no fundo de funil<\/strong>?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-596cd4140a2edb2be48756779278b244\"><strong>1. E-books e guias avan\u00e7ados<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-50a37e552ed26ddfe1807cf27b4ba443\">Ofere\u00e7a <strong>e-books<\/strong> e guias avan\u00e7ados que forne\u00e7am informa\u00e7\u00f5es detalhadas sobre como maximizar o uso do seu produto ou servi\u00e7o. Esses materiais devem ser ricos em conte\u00fado e demonstrar sua expertise na \u00e1rea.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2c433ebdc9e42a9a32eefbe4167cfa76\"><strong>2. Webinars e workshops<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/close-up-employee-with-headphones.jpg\" alt=\"fundo do funil\" class=\"wp-image-902\" style=\"width:714px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/br.freepik.com\/fotos-gratis\/funcionario-de-perto-com-fones-de-ouvido_16618930.htm#fromView=search&amp;page=1&amp;position=0&amp;uuid=8d84f3f2-7842-469e-8073-d378f8968b2c\">Imagem de freepik<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b81840ef4de1ee0e9df6b21cf46929b0\"><strong>Webinars e workshops <\/strong>ao vivo permitem que voc\u00ea interaja diretamente com os leads, respondendo a perguntas e demonstrando o valor do seu produto em tempo real. Essas sess\u00f5es devem focar em casos de uso espec\u00edficos e resolver d\u00favidas comuns dos clientes.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-c424a365f668eae28fc18df6864b3f77\"><strong>3. Compara\u00e7\u00f5es de produtos<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-815571d51b59f80678eb4e42d9510807\">Crie conte\u00fados que comparem seu produto com os concorrentes de forma honesta e transparente. Destaque as vantagens do seu produto e explique por que ele \u00e9 a melhor escolha. Isso ajuda os leads a tomarem uma decis\u00e3o informada.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-6d44de0d1daaab2832265bf6d7fe06bd\"><strong>4. Documenta\u00e7\u00e3o e tutoriais detalhados<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6235b682413d02cff97f4e00cc12e782\">Ofere\u00e7a documenta\u00e7\u00e3o detalhada e tutoriais que expliquem como usar seu produto de maneira eficiente. Esses conte\u00fados n\u00e3o apenas ajudam na decis\u00e3o de compra, mas tamb\u00e9m garantem uma boa experi\u00eancia do usu\u00e1rio ap\u00f3s a compra.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f7304cdfcbf4a076887b426acbeeda9c\">Quais f<strong>erramentas e tecnologias utilizar para o fundo do funil<\/strong>?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-54dd7139e8d0c7aa56a7fa43632dc322\"><strong>1. CRM (Customer Relationship Management)<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-beae0ecfd3e26d484e210d16d9c0ab73\">Um sistema de <strong>CRM<\/strong> eficaz permite rastrear e gerenciar intera\u00e7\u00f5es com os leads, personalizar ofertas, identificar o momento certo para a abordagem final, otimizar a comunica\u00e7\u00e3o, analisar dados de desempenho, segmentar o p\u00fablico de maneira precisa e automatizar processos de vendas. Isso resulta em um relacionamento mais forte com os clientes, uma maior taxa de convers\u00e3o, uma vis\u00e3o hol\u00edstica do ciclo de vida do cliente, melhor previs\u00e3o de vendas, aumento da produtividade da equipe de vendas, redu\u00e7\u00e3o de custos operacionais e uma experi\u00eancia personalizada e satisfat\u00f3ria para os clientes, <strong>fortalecendo a fideliza\u00e7\u00e3o e a lealdade \u00e0 marca.<\/strong><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4c68e23de9f1a1b98671fcb353d97401\"><strong>2. Automa\u00e7\u00e3o de marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1f44b8ad3056fb33e31f55ca6d706deb\">Ferramentas de <strong><a href=\"https:\/\/talkiemarketing.com.br\/2024\/05\/29\/automacao-de-marketing-para-os-negocios-os-6-principais-beneficios\/\">automa\u00e7\u00e3o de marketing<\/a> <\/strong>ajudam a nutrir leads de forma eficiente, enviando conte\u00fados personalizados e ofertas no momento certo. Isso garante que os leads recebam informa\u00e7\u00f5es relevantes que os movam para a decis\u00e3o de compra.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8fff3ff45df5b82a154aade98866613d\"><strong>3. An\u00e1lise de Dados<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3893b25a5eda5419feb02176481a3936\">Utilize ferramentas de an\u00e1lise de dados para entender o comportamento dos leads e ajustar suas estrat\u00e9gias conforme necess\u00e1rio. Isso inclui analisar taxas de abertura de e-mails, cliques em links, tempo gasto em p\u00e1ginas de produto, taxas de convers\u00e3o, comportamento de navega\u00e7\u00e3o, intera\u00e7\u00f5es em redes sociais e feedbacks recebidos. Com essas informa\u00e7\u00f5es, voc\u00ea pode segmentar melhor seu p\u00fablico, personalizar comunica\u00e7\u00f5es, identificar oportunidades de upselling e cross-selling, otimizar campanhas de marketing e prever tend\u00eancias futuras, garantindo uma abordagem mais eficaz e direcionada para maximizar o engajamento e as vendas.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3b9bc27fb01b48905b2b958bcd514119\"><strong>Exemplos de sucesso<\/strong> com estrat\u00e9gias de fundo de funil<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-95c0103bb6fd6d93631573f6484b0b44\">Vamos ver alguns exemplos de empresas que implementaram estrat\u00e9gias eficazes no fundo do funil:<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-5598e1b9af57c0373a86e21094861722\">\n<li><a href=\"http:\/\/hubspot.com\"><strong>HubSpot<\/strong>:<\/a> A HubSpot oferece um CRM gratuito e um per\u00edodo de teste gratuito para seus produtos pagos, juntamente com uma vasta biblioteca de estudos de caso e depoimentos de clientes.<\/li>\n\n\n\n<li><strong>Dropbox<\/strong>: Dropbox oferece um per\u00edodo de teste gratuito e incentiva os usu\u00e1rios a experimentar suas funcionalidades avan\u00e7adas, al\u00e9m de fornecer tutoriais detalhados e suporte ao cliente.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-38bc1d78d5aa48d8b8a86af2ac1589e7\">O <strong>fundo do funil<\/strong> \u00e9 uma etapa crucial no processo de vendas, onde os leads est\u00e3o prontos para se converterem em clientes. Ao implementar estrat\u00e9gias personalizadas, oferecer provas sociais, reduzir riscos e criar conte\u00fados detalhados e direcionados, voc\u00ea pode aumentar significativamente suas taxas de convers\u00e3o. Utilize ferramentas de CRM, automa\u00e7\u00e3o de marketing e an\u00e1lise de dados para otimizar continuamente suas abordagens e garantir que cada lead tenha uma experi\u00eancia personalizada e convincente.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c9ef7be300c7260607c528ba4fb815f7\">Lembre-se, <strong>o objetivo no fundo do funil \u00e9 facilitar a decis\u00e3o de compra, eliminando barreiras e oferecendo valor claro e imediato.<\/strong> Com as estrat\u00e9gias e conte\u00fados certos, voc\u00ea estar\u00e1 bem posicionado para transformar leads qualificados em clientes fi\u00e9is e satisfeitos.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-73c71ed6350cea8cbc9503c55b95b327\" style=\"font-size:25px\">Quem escreveu este artigo?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:50;margin-right:50;margin-bottom:50;margin-left:50;\" class=\"wp-block-post-author has-small-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo avatar-default' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/author\/fabianomeira\/\" target=\"_self\">FabianoMeira<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Compartilhe este <a href=\"https:\/\/talkiemarketing.com.br\/blog-marketing-digital\/\">conte\u00fado<\/a> nas redes sociais:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"margin-top:0;margin-bottom:0;height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-jetpack-sharing-buttons has-normal-icon-size jetpack-sharing-buttons__services-list\" id=\"jetpack-sharing-serivces-list\">\n\n\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988601168\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/design-sem-nome.png?w=1024\" alt=\"ag\u00eancia de marketing digital\" class=\"wp-image-530\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-b073b61b wp-block-group-is-layout-constrained\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"9\" data-wp-router-region=\"query-9\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-231afc6c wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2003\" class=\"wp-block-post post-2003 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-marketing-geral\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"marketing medico\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/09\/04\/dicas-de-marketing-e-organizacao-para-medicos\/\" target=\"_self\" >Dicas de Marketing e Organiza\u00e7\u00e3o para M\u00e9dicos<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1999\" class=\"wp-block-post post-1999 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"o que \u00e9 isca digital\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/21\/o-que-e-isca-digital-guia-completo-para-capturar-leads\/\" target=\"_self\" >O que \u00e9 isca digital: guia completo para capturar leads<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1\" class=\"wp-block-post post-1 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/01\/hello-world\/\" target=\"_self\" >Hello world!<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><\/ul><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O objetivo no fundo de funil \u00e9 facilitar a compra, eliminando barreiras e oferecendo valor claro. Veja dicas pr\u00e1ticas para aplicar a estrat\u00e9gia.<\/p>\n","protected":false},"author":2,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[4],"tags":[40,47],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-funil-de-marketing","tag-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":0,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}