{"id":521,"date":"2024-06-24T13:13:13","date_gmt":"2024-06-24T16:13:13","guid":{"rendered":"https:\/\/talkiemarketing.com.br\/?p=521"},"modified":"2024-06-24T13:13:13","modified_gmt":"2024-06-24T16:13:13","slug":"leads-desengajados","status":"publish","type":"post","link":"https:\/\/talkiemarketing.com.br\/blog\/2024\/06\/24\/leads-desengajados\/","title":{"rendered":"Leads desengajados: o que s\u00e3o e como recuper\u00e1-los"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Leads desengajados: o que s\u00e3o e como recuper\u00e1-los<\/h1>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0ad571150abba65ca67f2124232c3b9e\">No post de hoje vamos falar sobre um tema crucial no universo do marketing digital: os <strong>leads desengajados. <\/strong>Todo mundo que trabalha com vendas e marketing j\u00e1 deve ter se deparado com essa situa\u00e7\u00e3o. Voc\u00ea investe tempo, dinheiro e esfor\u00e7o para captar leads, mas, com o tempo, percebe que muitos deles<strong> simplesmente param de interagir com suas comunica\u00e7\u00f5es.<\/strong> \u00c9 frustrante, n\u00e9? Mas n\u00e3o se preocupe, porque <strong>neste post vamos entender melhor o que s\u00e3o esses leads desengajados e, o mais importante, como recuper\u00e1-los.<\/strong> Vamos l\u00e1?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7df0960f243cee86e435ae164ccb6529\"><strong>O que s\u00e3o leads desengajados?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5869829285276fb619ed368fb8828324\">Primeiro, vamos definir o que s\u00e3o leads desengajados. De forma simples, leads desengajados s\u00e3o aqueles contatos que, por algum motivo, pararam de interagir com sua empresa. Eles n\u00e3o abrem seus e-mails, n\u00e3o clicam nos links, n\u00e3o respondem \u00e0s suas mensagens e, muitas vezes, nem lembram mais que se inscreveram na sua lista.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/leads-desengajados.png\" alt=\"leads desengajados\nRd Station \" class=\"wp-image-1236\" \/><figcaption class=\"wp-element-caption\">Imagem por RD Station em rdstation.com<\/figcaption><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-914cd0bd43154f05fab90dbc208aa65d\">Mas por que isso acontece? Existem v\u00e1rias raz\u00f5es para um lead se desengajar:<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-e23d70e31eef98668c67c6ff46491dd5\">\n<li><strong>Falta de Relev\u00e2ncia<\/strong>: o conte\u00fado que voc\u00ea est\u00e1 enviando n\u00e3o \u00e9 mais relevante para ele.<\/li>\n\n\n\n<li><strong>Excesso de Mensagens<\/strong>: bombardear o lead com e-mails pode fazer com que ele perca o interesse.<\/li>\n\n\n\n<li><strong>Mudan\u00e7a de Necessidades<\/strong>: as necessidades e interesses dos leads podem mudar ao longo do tempo.<\/li>\n\n\n\n<li><strong>Problemas de Entrega<\/strong>: seus e-mails podem estar indo parar na caixa de spam ou promo\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-51945deda7aa1c5f2850ecf02bf59e00\"><strong>Por que os leads desengajados s\u00e3o um problema?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0473f0b434cf4463a6c2b49b3dff0c38\">Ter uma base de leads desengajados pode ser prejudicial por v\u00e1rios motivos. Primeiro, isso afeta diretamente a efic\u00e1cia das suas campanhas de marketing. Quanto menos pessoas interagem com seus <a href=\"https:\/\/talkiemarketing.com.br\/2024\/07\/02\/e-mail-marketing-ainda-vale-a-pena-em-2024\/\"><strong>e-mails<\/strong><\/a>, menor ser\u00e1 o retorno sobre o investimento (ROI). Al\u00e9m disso, uma alta taxa de desengajamento pode prejudicar a sua entregabilidade de e-mails, fazendo com que seus e-mails sejam marcados como spam com mais frequ\u00eancia.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-19f90eaec80bf3530586d43d8217911c\">Outro ponto importante \u00e9 que os leads desengajados representam oportunidades de vendas perdidas. Afinal, voc\u00ea j\u00e1 investiu recursos para captar esses leads, ent\u00e3o \u00e9 uma pena deix\u00e1-los escapar sem tentar reengaj\u00e1-los.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-95e3dc7f5fa130b37d1c657388e8d026\"><strong>Como recuperar leads desengajados?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-06f2f4f3cecbfdd4f9901ef14e5bc238\">Agora que entendemos o que s\u00e3o leads desengajados e por que eles s\u00e3o um problema, vamos falar sobre como recuper\u00e1-los. Aqui est\u00e3o algumas estrat\u00e9gias eficazes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-0d8f96c8a35634f0286d3354f87f8414\"><strong>1. Segmenta\u00e7\u00e3o de lista<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f574cc0bf29290b61c07fc95225096ef\">Uma das primeiras coisas a fazer \u00e9 segmentar sua lista de e-mails. Identifique os leads que est\u00e3o desengajados e crie uma lista separada para eles. Isso permitir\u00e1 que voc\u00ea envie mensagens espec\u00edficas e mais personalizadas para tentar reengaj\u00e1-los.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7d3ce115562c45f8f48eae480c351968\"><strong>2. Campanha de reengajamento<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6af9c1ba90e89c999ba44b3544534912\">Crie uma campanha de reengajamento direcionada especificamente para esses leads desengajados. Envie um e-mail amig\u00e1vel perguntando se eles ainda est\u00e3o interessados em receber suas comunica\u00e7\u00f5es. Ofere\u00e7a algo de valor, como um desconto exclusivo ou um conte\u00fado premium, para incentiv\u00e1-los a voltar.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ac6a0da5d32b471749ccac3d9626c601\"><strong>3. Revis\u00e3o de conte\u00fado<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-92cfa77ea0af077b64b28c8246618b58\">Reavalie o tipo de <a href=\"https:\/\/talkiemarketing.com.br\/2024\/06\/05\/marketing-de-conteudo-o-que-e-e-como-usar-a-estrategia\/\">conte\u00fado<\/a> que voc\u00ea est\u00e1 enviando. Ser\u00e1 que ele ainda \u00e9 relevante para o seu p\u00fablico? Pergunte diretamente aos seus leads o que eles gostariam de receber e ajuste sua estrat\u00e9gia de conte\u00fado de acordo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8a5d942e4c086b4428ab0fcc3e1a1593\"><strong>4. Ajuste de frequ\u00eancia<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-718d145164de49452a2249520a539194\">Considere ajustar a frequ\u00eancia dos seus e-mails. Talvez voc\u00ea esteja enviando muitos e-mails e sobrecarregando seus leads. Experimente reduzir a frequ\u00eancia e observe se h\u00e1 uma melhora nas taxas de engajamento.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-94584147724b194818e629707b1dfd68\"><strong>5. Automa\u00e7\u00e3o de marketing<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2780303e8e527077caf2434ec0fbe66b\">Utilize ferramentas de <a href=\"https:\/\/talkiemarketing.com.br\/2024\/05\/29\/automacao-de-marketing-para-os-negocios-os-6-principais-beneficios\/\">automa\u00e7\u00e3o de marketing<\/a> para personalizar suas mensagens e envi\u00e1-las no momento certo. E-mails personalizados t\u00eam uma taxa de abertura muito maior do que e-mails gen\u00e9ricos.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-aa26f283655a3f2213ae6a22e3cecf45\"><strong>6. Teste A\/B<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-cbbebbbe09c58a806d2583c55149e4c2\">Realize testes A\/B para descobrir o que funciona melhor com seus leads desengajados. Teste diferentes assuntos de e-mail, conte\u00fados, hor\u00e1rios de envio e ofertas para ver o que gera mais engajamento.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d84033524e95f2d31b16bd4b8502ad25\"><strong>7. Redes sociais<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/pexels-photo-607812.jpeg\" alt=\"Leads desengajados\" class=\"wp-image-1234\" style=\"width:639px;height:auto\" \/><figcaption class=\"wp-element-caption\">Foto por Tracy Le Blanc em <a href=\"https:\/\/www.pexels.com\/pt-br\/foto\/pessoa-segurando-iphone-mostrando-pasta-de-redes-sociais-607812\/\" rel=\"nofollow\">Pexels.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-62cc0789d5f22b11014c0fb09997b150\">Use as <a href=\"https:\/\/talkiemarketing.com.br\/gerenciamento-de-redes-sociais\/\">redes sociais <\/a>para complementar sua estrat\u00e9gia de reengajamento. Se voc\u00ea est\u00e1 tendo dificuldades para alcan\u00e7ar seus leads por e-mail, talvez voc\u00ea consiga atra\u00ed-los de volta atrav\u00e9s de campanhas nas redes sociais.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-aac9219fb45969522831367a56d0af1d\"><strong>8. Feedback direto<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-857eb7dec795ce962fbddc0efb2314d8\">Pe\u00e7a feedback direto aos seus leads desengajados. Envie uma pesquisa r\u00e1pida perguntando por que eles pararam de interagir e o que voc\u00ea pode fazer para melhorar. Isso n\u00e3o s\u00f3 mostra que voc\u00ea se importa, mas tamb\u00e9m fornece insights valiosos para ajustar sua estrat\u00e9gia. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-81a3e43780678585cf241c535b3c833d\">Tabela: estrat\u00e9gia para recuperar leads desengajados<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color has-link-color has-fixed-layout\"><thead><tr><th>Passo<\/th><th>A\u00e7\u00e3o<\/th><th>Descri\u00e7\u00e3o<\/th><th>Objetivo<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Segmenta\u00e7\u00e3o<\/td><td>Identifique e segmente os leads que est\u00e3o desengajados (por exemplo, n\u00e3o interagiram nos \u00faltimos 3-6 meses).<\/td><td>Focar nos leads que precisam ser reativados.<\/td><\/tr><tr><td>2<\/td><td>E-mail de Reengajamento Inicial<\/td><td>Envie um e-mail amig\u00e1vel, reconhecendo que eles n\u00e3o t\u00eam interagido recentemente, e oferecendo um incentivo (desconto, conte\u00fado exclusivo, etc.).<\/td><td>Captar a aten\u00e7\u00e3o e reengajar o lead.<\/td><\/tr><tr><td>3<\/td><td>Conte\u00fado Relevante e Personalizado<\/td><td>Envie uma s\u00e9rie de e-mails com conte\u00fado altamente relevante e personalizado, baseado em seus interesses anteriores (ex: guias, whitepapers, webinars).<\/td><td>Reconstruir o interesse e fornecer valor.<\/td><\/tr><tr><td>4<\/td><td>Oferta Exclusiva<\/td><td>Envie um e-mail com uma oferta exclusiva por tempo limitado (ex: desconto especial, acesso antecipado a novos produtos\/servi\u00e7os).<\/td><td>Criar urg\u00eancia e incentivar a a\u00e7\u00e3o imediata.<\/td><\/tr><tr><td>5<\/td><td>Pesquisa de Feedback<\/td><td>Envie um e-mail pedindo feedback sobre por que eles pararam de interagir e o que poderia ser melhorado. Inclua um incentivo para completar a pesquisa.<\/td><td>Obter insights valiosos e mostrar que a opini\u00e3o do lead \u00e9 importante.<\/td><\/tr><tr><td>6<\/td><td>Recurso de Atualiza\u00e7\u00e3o de Prefer\u00eancias<\/td><td>Ofere\u00e7a um e-mail para que eles atualizem suas prefer\u00eancias de comunica\u00e7\u00e3o (frequ\u00eancia dos e-mails, tipos de conte\u00fado que desejam receber).<\/td><td>Garantir que os futuros e-mails sejam mais relevantes para o lead.<\/td><\/tr><tr><td>7<\/td><td>Testemunhos e Casos de Sucesso<\/td><td>Envie um e-mail compartilhando testemunhos de clientes satisfeitos e casos de sucesso relevantes.<\/td><td>Demonstrar valor e criar confian\u00e7a.<\/td><\/tr><tr><td>8<\/td><td>\u00daltima Chance<\/td><td>Envie um e-mail final de \u00faltima chance, informando que eles ser\u00e3o removidos da lista caso n\u00e3o haja intera\u00e7\u00e3o. Inclua um incentivo final para reengajamento.<\/td><td>Criar uma \u00faltima oportunidade para reengajamento.<\/td><\/tr><tr><td>9<\/td><td>Automa\u00e7\u00e3o de Exclus\u00e3o<\/td><td>Automaticamente, remova os leads que n\u00e3o responderam aos esfor\u00e7os de reengajamento da lista ativa, mas mantenha-os em uma lista separada para poss\u00edveis futuras campanhas de reengajamento a longo prazo.<\/td><td>Manter a lista de e-mails ativa e engajada, enquanto preserva a possibilidade de reengajamento futuro.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2756a07bde252f9a8a22196eea3a0140\">Essa estrat\u00e9gia pode ser ajustada de acordo com as especificidades da sua empresa e do comportamento dos seus leads.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1378cf8587e9a4f2be01b04d1786c3e9\"><strong>Recuperar leads desengajados<\/strong> pode parecer uma tarefa desafiadora, mas \u00e9 uma parte essencial do marketing digital eficaz. Ao implementar essas estrat\u00e9gias, voc\u00ea n\u00e3o s\u00f3 aumenta suas chances de reengajar esses leads, mas tamb\u00e9m melhora a qualidade geral das suas campanhas de marketing.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-40f7ca7d3bef194e0e51f79399f73753\">Lembre-se, <strong>a chave para o sucesso \u00e9 a personaliza\u00e7\u00e3o e a relev\u00e2ncia<\/strong>. Entenda o que seus leads realmente querem e entregue isso de forma personalizada e no momento certo. Com um pouco de esfor\u00e7o e as estrat\u00e9gias certas, voc\u00ea pode transformar leads desengajados em clientes fi\u00e9is.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e86501f2794904e5c95cc1ab961630a5\">Espero que essas dicas tenham sido \u00fateis para voc\u00ea! Se tiver alguma d\u00favida ou quiser compartilhar sua experi\u00eancia, deixe um coment\u00e1rio abaixo. Vamos continuar essa conversa e aprender juntos. At\u00e9 a pr\u00f3xima!<\/p>\n\n\n\n<div style=\"height:88px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-73c71ed6350cea8cbc9503c55b95b327\" style=\"font-size:25px\">Quem escreveu este artigo?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:50;margin-right:50;margin-bottom:50;margin-left:50;\" class=\"wp-block-post-author has-small-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo avatar-default' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/author\/fabianomeira\/\" target=\"_self\">FabianoMeira<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Compartilhe este <a href=\"https:\/\/talkiemarketing.com.br\/blog-marketing-digital\/\">conte\u00fado<\/a> nas redes sociais:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"margin-top:0;margin-bottom:0;height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-jetpack-sharing-buttons has-normal-icon-size jetpack-sharing-buttons__services-list\" id=\"jetpack-sharing-serivces-list\">\n\n\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988601168\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/design-sem-nome.png?w=1024\" alt=\"ag\u00eancia de marketing digital\" class=\"wp-image-530\" style=\"width:1118px;height:auto\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-b073b61b wp-block-group-is-layout-constrained\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"9\" data-wp-router-region=\"query-9\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-231afc6c wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2003\" class=\"wp-block-post post-2003 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-marketing-geral\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"marketing medico\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/09\/04\/dicas-de-marketing-e-organizacao-para-medicos\/\" target=\"_self\" >Dicas de Marketing e Organiza\u00e7\u00e3o para M\u00e9dicos<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1999\" class=\"wp-block-post post-1999 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"o que \u00e9 isca digital\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/21\/o-que-e-isca-digital-guia-completo-para-capturar-leads\/\" target=\"_self\" >O que \u00e9 isca digital: guia completo para capturar leads<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1\" class=\"wp-block-post post-1 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/01\/hello-world\/\" target=\"_self\" >Hello world!<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leads desengajados s\u00e3o contatos que pararam de interagir com sua empresa: n\u00e3o abrem e-mails, n\u00e3o clicam em links e n\u00e3o respondem mensagens.<\/p>\n","protected":false},"author":2,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[3,4],"tags":[32,43,55,77],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","tag-e-mail-marketing","tag-geracao-de-leads","tag-leads-desengajados","tag-remarketing"],"_links":{"self":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":0,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}