{"id":302,"date":"2024-06-04T06:56:18","date_gmt":"2024-06-04T09:56:18","guid":{"rendered":"https:\/\/talkiemarketing.com.br\/?p=302"},"modified":"2024-06-04T06:56:18","modified_gmt":"2024-06-04T09:56:18","slug":"planejamento-de-marketing","status":"publish","type":"post","link":"https:\/\/talkiemarketing.com.br\/blog\/2024\/06\/04\/planejamento-de-marketing\/","title":{"rendered":"Planejamento de marketing: como criar um em 5 passos"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Planejamento de marketing: como criar um em 5 passos<\/h1>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-db247433fed0e76742788979d85b17f0\">O marketing \u00e9 indispens\u00e1vel para a exist\u00eancia de uma empresa, independentemente do seu tamanho ou segmento. Ter um bom <strong>planejamento de marketing <\/strong>orienta todas as a\u00e7\u00f5es, seja para atrair ou reter clientes.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-d717fd096b710e3cd6f24efbf947cac2\" style=\"font-size:20px\">Muitas pessoas acreditam que esse tipo de organiza\u00e7\u00e3o \u00e9 exclusivo das grandes empresas com times de marketing estruturados, mas isso n\u00e3o \u00e9 verdade. Qualquer empresa, seja composta por v\u00e1rias pessoas ou por apenas uma, precisa de um <strong>planejamento de marketing<\/strong> para orientar suas a\u00e7\u00f5es, aumentar a produtividade e reduzir custos. Bora para as dicas?!<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-defdd26ac2a6c8cfaa5589c1a54b43de\" style=\"font-size:35px\"><strong>O que \u00e9 um planejamento de marketing?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ae2883b5ead1d5b96a705e938e74a66f\">De forma resumida, um planejamento de marketing \u00e9 um <strong>documento que registra informa\u00e7\u00f5es relevantes sobre o mercado de atua\u00e7\u00e3o, estudos sobre os concorrentes, o perfil do consumidor e as a\u00e7\u00f5es de marketing que voc\u00ea pretende realizar.<\/strong> Ele inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-80af89fb78ed8087786392ee0f6a700e\">\n<li>Tomada de decis\u00f5es: Baseada em dados, pesquisas e an\u00e1lises do cen\u00e1rio e contexto.<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o de recursos: Evitar desperd\u00edcios e maximizar o retorno.<\/li>\n\n\n\n<li>Comunica\u00e7\u00e3o interna: Melhorar a motiva\u00e7\u00e3o dos colaboradores e a integra\u00e7\u00e3o entre equipes.<\/li>\n\n\n\n<li>Mapeamento de oportunidades e amea\u00e7as: Identificar as melhores oportunidades e antecipar amea\u00e7as.<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de resultados: Criar perspectivas e gerar resultados de curto, m\u00e9dio e longo prazo.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/woman-working-while-pregnant-1-2.jpg\" alt=\"o que \u00e9 planejamento de marketing\" class=\"wp-image-311\" style=\"aspect-ratio:0.6666666666666666;object-fit:cover;width:323px;height:auto\" \/><figcaption class=\"wp-element-caption\">Imagem por Freepik em https:\/\/www.freepik.com\/<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8641996c3e84de9e4374b1ab4edc9614\" style=\"font-size:35px\">Como criar um planejamento de marketing em 5 passos?<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-38d5f73adf542068be3e602f234acd5e\" style=\"font-size:35px\"><strong>1. Conhe\u00e7a o mercado e os concorrentes<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7776b36fb6fd02888f0075bd80b56b30\">O primeiro passo \u00e9 conhecer o mercado. Pergunte-se: Qual \u00e9 a demanda pelo meu produto ou servi\u00e7o? Existem fatores que podem comprometer a performance da minha empresa? Qual \u00e9 o custo atual das mat\u00e9rias-primas?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e48c91b90ccaba06504b93916885b1b1\">Estude tamb\u00e9m sobre as empresas que j\u00e1 est\u00e3o no mercado oferecendo o que voc\u00ea pretende oferecer. Analise como elas se posicionam e fazem marketing. Quais a\u00e7\u00f5es s\u00e3o mais comuns? Absorva os pontos positivos e inove onde identificar aspectos negativos.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-5445afe5df294e2930c418f5774ae853\"><strong>2. Conhe\u00e7a o p\u00fablico<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-cce0d8c5bec33b35538ab7a4598c8d6b\">Conhecer o seu p\u00fablico durante um planejamento de marketing \u00e9 fundamental para direcionar corretamente suas mensagens. Defina o p\u00fablico-alvo com base na an\u00e1lise do mercado e concorrentes. Crie <a href=\"https:\/\/talkiemarketing.com.br\/2024\/06\/08\/o-que-e-uma-persona-no-marketing\/\">personas<\/a>, representa\u00e7\u00f5es fict\u00edcias do cliente ideal, para facilitar o processo criativo e estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-269f004c5c899201119ddf752ece78a0\" style=\"font-size:20px\">Se quiser aprofundar um pouco mais, d\u00ea uma olhadinha neste <strong>v\u00eddeo<\/strong> abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O QUE \u00c9 PERSONA E POR QUE ELA \u00c9 T\u00c3O IMPORTANTE PARA SUAS VENDAS?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S8GxheTeqBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1fb0444fd401c0d11cc1c8c3fcaf21d7\">Estude as caracter\u00edsticas predominantes, como:<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-47c95e1ba86bd819d456ddad985dd350\">\n<li>Idade<\/li>\n\n\n\n<li>Sexo<\/li>\n\n\n\n<li>Estado civil<\/li>\n\n\n\n<li>Profiss\u00e3o<\/li>\n\n\n\n<li>Faixa salarial<\/li>\n\n\n\n<li>Prefer\u00eancias e h\u00e1bitos<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-429abc8289da46a3d277053188d07929\">Observe tamb\u00e9m o comportamento e fatores psicol\u00f3gicos do p\u00fablico nos canais onde voc\u00ea pretende divulgar sua marca. Pergunte-se: Quais assuntos interessam ao meu p\u00fablico? Quais tipos de p\u00e1ginas\/pessoas eles seguem?<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-03d4f82e1cc318995e991c45abe00c1b\" style=\"font-size:35px\"><strong>3. Conhe\u00e7a os canais<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ef4d5fea975f7f8835a86e6a5e14b27b\">Identifique os canais que seu p\u00fablico mais utiliza. Eles usam mais o Instagram, LinkedIn ou YouTube? Saber onde seu p\u00fablico est\u00e1 ajuda a focar os recursos de marketing nos canais mais eficazes e tamb\u00e9m adaptar a comunica\u00e7\u00e3o que ser\u00e1 utilizada. Por exemplo, n\u00e3o adianta criar conte\u00fado para o LinkedIn se seu p\u00fablico n\u00e3o est\u00e1 l\u00e1.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/anuncio-removebg-preview.png\" alt=\"planejamento de marketing\" class=\"wp-image-264\" style=\"width:416px;height:auto\" \/><figcaption class=\"wp-element-caption\">Imagem por Freepik em https:\/\/www.freepik.com\/<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-fcb2485333350c7ecb561e4af85bb0b9\"><strong>4. Estruture as a\u00e7\u00f5es<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6c907947f9dc0a0ae50144b1477d10a1\">Com o mercado, concorrentes, p\u00fablico e canais definidos, \u00e9 hora de organizar as a\u00e7\u00f5es. Defina a\u00e7\u00f5es sazonais e corriqueiras, baseadas nas an\u00e1lises feitas. Pesquise quais a\u00e7\u00f5es s\u00e3o comuns no seu segmento e crie um calend\u00e1rio para n\u00e3o perder nenhuma a\u00e7\u00e3o.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f778241ea6c98f10a888605616a3f882\"><strong>5. Monte um calend\u00e1rio e siga religiosamente<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-59ee32591f565d9ac47cd657abccbb51\">Ap\u00f3s analisar o mercado, perfil do p\u00fablico, canais e montar um plano de a\u00e7\u00e3o, siga religiosamente o planejamento. Utilize ferramentas de edi\u00e7\u00e3o e agendamento para postar nas <a href=\"https:\/\/talkiemarketing.com.br\/gerenciamento-de-redes-sociais\/\">redes sociais<\/a>, garantindo que suas a\u00e7\u00f5es sejam executadas conforme planejado.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8be0bc4eafe4097acd49e83659a44933\">N\u00e3o existe um formato padr\u00e3o para um planejamento de marketing. Use planilhas, PowerPoint, Word ou at\u00e9 mesmo um caderno para registrar as informa\u00e7\u00f5es e a\u00e7\u00f5es. O mais importante \u00e9 agir!<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8c5c4d423d8fac5ef4795a6245d63b76\"><strong>Precisa de ajuda com o marketing da sua empresa?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2de9e408f8cc244b0505b6b2c18023a6\">Se voc\u00ea precisa de ajuda para criar um planejamento de marketing completo para sua empresa, a <strong>Talkie Comunica\u00e7\u00e3o e Marketing<\/strong> pode te ajudar. Dispomos de um time de profissionais altamente qualificados e experientes em diversos segmentos do mercado. <a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988601168\">Entre em contato conosco e agende uma conversa.<\/a><\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-73c71ed6350cea8cbc9503c55b95b327\" style=\"font-size:25px\">Quem escreveu este artigo?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:50;margin-right:50;margin-bottom:50;margin-left:50;\" class=\"wp-block-post-author has-small-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo avatar-default' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/author\/fabianomeira\/\" target=\"_self\">FabianoMeira<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Compartilhe este <a href=\"https:\/\/talkiemarketing.com.br\/blog-marketing-digital\/\">conte\u00fado<\/a> nas redes sociais:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"margin-top:0;margin-bottom:0;height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-jetpack-sharing-buttons has-normal-icon-size jetpack-sharing-buttons__services-list\" id=\"jetpack-sharing-serivces-list\">\n\n\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-b073b61b wp-block-group-is-layout-constrained\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"9\" data-wp-router-region=\"query-9\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-231afc6c wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2003\" class=\"wp-block-post post-2003 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-marketing-geral\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"marketing medico\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/09\/04\/dicas-de-marketing-e-organizacao-para-medicos\/\" target=\"_self\" >Dicas de Marketing e Organiza\u00e7\u00e3o para M\u00e9dicos<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1999\" class=\"wp-block-post post-1999 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"o que \u00e9 isca digital\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/21\/o-que-e-isca-digital-guia-completo-para-capturar-leads\/\" target=\"_self\" >O que \u00e9 isca digital: guia completo para capturar leads<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1\" class=\"wp-block-post post-1 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/01\/hello-world\/\" target=\"_self\" >Hello world!<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><\/ul><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planejamento de marketing \u00e9 um documento que registra informa\u00e7\u00f5es do mercado, estudos dos concorrentes, perfil do consumidor e a\u00e7\u00f5es de marketing planejadas.<\/p>\n","protected":false},"author":2,"featured_media":312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[5],"tags":[34,59,60,70,71],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-geral","tag-empreendedorismo","tag-marketing-digital","tag-marketing-para-empresas","tag-planejamento-de-marketing","tag-plano-de-marketing"],"_links":{"self":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":0,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}