{"id":287,"date":"2024-06-03T12:32:42","date_gmt":"2024-06-03T15:32:42","guid":{"rendered":"https:\/\/talkiemarketing.com.br\/?p=287"},"modified":"2024-06-03T12:32:42","modified_gmt":"2024-06-03T15:32:42","slug":"funil-de-marketing","status":"publish","type":"post","link":"https:\/\/talkiemarketing.com.br\/blog\/2024\/06\/03\/funil-de-marketing\/","title":{"rendered":"Funil de marketing: o que \u00e9 e quais suas etapas"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Funil de marketing: o que \u00e9 e quais suas etapas<\/h1>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-37e43d0ec5e9b36c0c8f7d12b2cac788\" style=\"font-size:20px\">No mundo do <strong><a href=\"https:\/\/talkiemarketing.com.br\/2024\/06\/26\/marketing-digital-o-que-e-e-como-iniciar-uma-estrategia-para-seu-negocio\/\">marketing digital<\/a>,<\/strong> o<strong> funil de marketing<\/strong> \u00e9 uma ferramenta essencial para entender e otimizar a jornada do cliente. Mas o que exatamente \u00e9 um funil de marketing? Como ele funciona? E como voc\u00ea pode us\u00e1-lo para aumentar suas convers\u00f5es? Neste blogpost, vamos explorar esses pontos em detalhes, fornecendo um guia completo para alavancar suas estrat\u00e9gias de marketing. Bora l\u00e1?!<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-bb3e0285838c4b98f877434e342fab1a\" style=\"font-size:35px\"><strong>O que \u00e9 funil de marketing?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9c04d37ee981d71d835e290ed52b11c7\" style=\"font-size:20px\">O funil de marketing, tamb\u00e9m conhecido como funil de vendas, <strong>\u00e9 um modelo que representa as etapas que um potencial cliente percorre desde o primeiro contato com a sua marca at\u00e9 a realiza\u00e7\u00e3o de uma compra.<\/strong> O conceito \u00e9 visualizado como um funil porque, \u00e0 medida que os clientes avan\u00e7am nas etapas, o n\u00famero de leads diminui, resultando em um grupo mais concentrado de clientes que efetivamente compram.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/20943947.jpg\" alt=\"funil de marketing\" class=\"wp-image-289\" style=\"width:353px;height:auto\" \/><figcaption class=\"wp-element-caption\">Imagem por Freepik em https:\/\/br.freepik.com\/<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d95e0ede68ad29d9430a89fcaacc884e\" style=\"font-size:35px\">Quais as e<strong>tapas do funil de marketing<\/strong>?<\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-544e200c89fe61ea7bfa8ad6116858dc\">O <strong>funil de marketing<\/strong> \u00e9 geralmente dividido em tr\u00eas principais etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-b7e31c27980e5c7b7c1ea715a32f848f\">\n<li style=\"font-size:25px\"><strong>Topo de Funil (ToFu) \u2013 Conscientiza\u00e7\u00e3o:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3d97b4ed13d0cf8fdbaa23117062a0f5\" style=\"font-size:20px\">O<strong> topo de funil (ToFu)<\/strong> visa atrair visitantes e aumentar o reconhecimento da marca. Esta etapa costuma ser o primeiro contato do visitante com a sua marca. As estrat\u00e9gias incluem marketing de conte\u00fado, SEO, m\u00eddias sociais e an\u00fancios pagos, com foco em fornecer informa\u00e7\u00f5es \u00fateis como blogposts, eBooks e v\u00eddeos educativos para despertar interesse inicial com o objetivo de obter seus dados, como e-mail e telefone.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-153fecdcafa75d075a3bd97dbbdd008c\">\n<li><strong>Objetivo:<\/strong> Atrair visitantes e aumentar o reconhecimento da marca.<\/li>\n\n\n\n<li><strong>Estrat\u00e9gias:<\/strong> Marketing de conte\u00fado, SEO, m\u00eddias sociais, an\u00fancios pagos.<\/li>\n\n\n\n<li><strong>Exemplo de Conte\u00fado:<\/strong> Blogposts informativos, eBooks gratuitos, v\u00eddeos educativos.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-d12755dd1619e9849cdf2a7efa705106\">\n<li style=\"font-size:25px\"><strong>Meio de Funil (MoFu) \u2013 Considera\u00e7\u00e3o:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-afac671d2096b34334e94f60ab7aac07\">O <strong>meio de funil (MoFu)<\/strong> \u00e9 voltado para nutrir leads e construir relacionamentos.&nbsp; Nesta etapa, os leads j\u00e1 est\u00e3o mais aquecidos e j\u00e1 tem consci\u00eancia do problema que ele enfrenta e come\u00e7a a considerar buscar ajuda para tal. As estrat\u00e9gias de relacionamento incluem e-mail marketing, webinars e whitepapers, oferecendo conte\u00fado como estudos de caso e guias detalhados para ajudar os leads a considerar suas op\u00e7\u00f5es e avan\u00e7ar na jornada de compra.<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-821217844060aa6df4a3a0c0fc5dd46c\">\n<li><strong>Objetivo:<\/strong> Nutrir leads e construir relacionamento.<\/li>\n\n\n\n<li><strong>Estrat\u00e9gias:<\/strong> E-mail marketing, webinars, whitepapers.<\/li>\n\n\n\n<li><strong>Exemplo de Conte\u00fado:<\/strong> Estudos de caso, compara\u00e7\u00f5es de produtos, guias detalhados.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" style=\"font-size:25px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-2696563bb51bd35fb5ee5c75d2af4546\">\n<li><strong>Fundo de Funil (BoFu) \u2013 Decis\u00e3o:<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4f5dc3268751e6f68f93c9502d988652\" style=\"font-size:20px\">O <strong>fundo de funil (BoFu)<\/strong> foca em converter leads em clientes. Nesta etapa, os leads j\u00e1 est\u00e3o ciente do que precisam, j\u00e1 sabem o que o seu neg\u00f3cio oferece ou at\u00e9 mesmo o considera como uma op\u00e7\u00e3o de neg\u00f3cio. As estrat\u00e9gias incluem demonstra\u00e7\u00f5es de produtos, avalia\u00e7\u00f5es gratuitas e ofertas especiais. O conte\u00fado, como depoimentos de clientes e demonstra\u00e7\u00f5es ao vivo, visa eliminar obje\u00e7\u00f5es e incentivar a decis\u00e3o de compra. \u00c9 a etapa final, onde os leads est\u00e3o prontos para fazer a compra e se tornar clientes.<\/p>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-d6dd3817c2afa1998fa130473fdea01e\">\n<li><strong>Objetivo:<\/strong> converter leads em clientes.<\/li>\n\n\n\n<li><strong>Estrat\u00e9gias:<\/strong> demonstra\u00e7\u00f5es de produtos, avalia\u00e7\u00f5es gratuitas, ofertas especiais.<\/li>\n\n\n\n<li><strong>Exemplo de Conte\u00fado:<\/strong> depoimentos de clientes, demonstra\u00e7\u00f5es ao vivo, descontos exclusivos.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-86849b7965db899d8dfb74c6231a8322\" style=\"font-size:35px\"><strong>Como implementar um funil de marketing eficaz<\/strong>?<\/h3>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3f6570d210a7eee07e0d7f69041c6beb\">Para criar um funil de marketing eficaz, \u00e9 necess\u00e1rio seguir os seguinte passos:<\/p>\n\n\n\n<ol class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-394500e3e266cb63f26c681ea4202483\">\n<li style=\"font-size:20px\"><strong>Defina seu p\u00fablico-alvo:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-80be271491f432f891f04ee0ea0effc1\">\n<li>Entenda quem s\u00e3o seus clientes ideais.<\/li>\n\n\n\n<li>Utilize ferramentas como <a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/\">Google Analytics<\/a> e pesquisas de mercado.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" style=\"font-size:20px\" class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-21d03e7badcfde035e0799884ad83abe\">\n<li style=\"font-size:20px\"><strong>Crie conte\u00fado relevante:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Produza conte\u00fado que atenda \u00e0s necessidades e interesses do seu p\u00fablico em cada etapa do funil.<\/li>\n\n\n\n<li>Otimize seu conte\u00fado para SEO para aumentar a visibilidade nos motores de busca.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Automatize e personalize:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use ferramentas de <a href=\"https:\/\/talkiemarketing.com.br\/2024\/05\/29\/automacao-de-marketing-para-os-negocios-os-6-principais-beneficios\/\">automa\u00e7\u00e3o de marketing<\/a> para enviar o conte\u00fado certo na hora certa.<\/li>\n\n\n\n<li>Personalize suas comunica\u00e7\u00f5es com base no comportamento e interesses dos leads.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Monitore e otimize:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Acompanhe as m\u00e9tricas chave (KPIs) como taxa de convers\u00e3o, custo por lead e retorno sobre investimento (ROI).<\/li>\n\n\n\n<li>Fa\u00e7a ajustes constantes com base nos resultados obtidos.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-0d8b10a6548b12d15d140af875891b96\" style=\"font-size:35px\"><strong>Exemplos de sucesso com funis de marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8a2f44cb8be92bee9188addc701abb03\">Empresas de sucesso como a <strong><a href=\"https:\/\/br.hubspot.com\/\">HubSpot<\/a> e a <a href=\"https:\/\/www.amazon.com.br\/\">Amazon<\/a><\/strong> utilizam funis de marketing para guiar seus clientes desde a descoberta at\u00e9 a compra final, e muitas vezes al\u00e9m, incentivando a fideliza\u00e7\u00e3o e a recompra. A HubSpot, por exemplo, oferece uma vasta gama de conte\u00fados gratuitos no topo do funil, desde blogs at\u00e9 cursos online, construindo autoridade e confian\u00e7a.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-55abf8fed529c57d843de3e7e424b3de\">O principal benef\u00edcio de entender e implementar um funil de marketing pode transformar sua abordagem de vendas e marketing, aumentando significativamente suas chances de converter visitantes em clientes pagantes. Ao focar em cada etapa do funil e oferecer valor cont\u00ednuo, voc\u00ea cria um processo de vendas mais eficiente e eficaz.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1f008d8f844dcf4dc6ef462a8f5cac4f\" style=\"font-size:35px\"><strong>Precisa de ajuda para criar funis de marketing de alta convers\u00e3o? Conte com a Talkie!<\/strong><\/h5>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-53584393d40dc86cc02295bff53ef0df\">Nossa equipe j\u00e1 implementou <strong>mais de 50 projetos<\/strong> de estrutura\u00e7\u00e3o da jornada do consumidor e funil de marketing e possu\u00edmos o conhecimento que o seu neg\u00f3cio precisa para se destacar. Nossa consultoria \u00e9 completa: iniciando no estudo do mercado, passando pela cria\u00e7\u00e3o dos conte\u00fados, at\u00e9 a an\u00e1lise dos resultados. Fale com um especialista e marque um bate papo sem compromisso!<a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988562551&amp;text=Ol%C3%A1,%20gostaria%20de%20saber%20mais%20sobre%20o%20trabalho%20da%20Talkie.\"> <\/a><strong><a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988562551&amp;text=Ol%C3%A1,%20gostaria%20de%20saber%20mais%20sobre%20o%20trabalho%20da%20Talkie.\">Clique aqu<\/a>i<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-73c71ed6350cea8cbc9503c55b95b327\" style=\"font-size:25px\">Quem escreveu este artigo?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:50;margin-right:50;margin-bottom:50;margin-left:50;\" class=\"wp-block-post-author has-small-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo avatar-default' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/author\/fabianomeira\/\" target=\"_self\">FabianoMeira<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Compartilhe este <a href=\"https:\/\/talkiemarketing.com.br\/blog-marketing-digital\/\">conte\u00fado<\/a> nas redes sociais:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"margin-top:0;margin-bottom:0;height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-jetpack-sharing-buttons has-normal-icon-size jetpack-sharing-buttons__services-list\" id=\"jetpack-sharing-serivces-list\">\n\n\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=5548988601168\"><img decoding=\"async\" src=\"https:\/\/talkiemarketing.com.br\/wp-content\/uploads\/2024\/06\/design-sem-nome.png?w=1024\" alt=\"ag\u00eancia de marketing digital\" class=\"wp-image-530\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-b073b61b wp-block-group-is-layout-constrained\">\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"9\" data-wp-router-region=\"query-9\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-231afc6c wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2003\" class=\"wp-block-post post-2003 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-marketing-geral\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"marketing medico\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/09\/pexels-printexstar-11623621-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/09\/04\/dicas-de-marketing-e-organizacao-para-medicos\/\" target=\"_self\" >Dicas de Marketing e Organiza\u00e7\u00e3o para M\u00e9dicos<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1999\" class=\"wp-block-post post-1999 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure style=\"aspect-ratio:4\/3;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"o que \u00e9 isca digital\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290.jpg 640w, https:\/\/talkiemarketing.com.br\/blog\/wp-content\/uploads\/2025\/07\/pexels-perfecto-capucine-515848-1475290-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/21\/o-que-e-isca-digital-guia-completo-para-capturar-leads\/\" target=\"_self\" >O que \u00e9 isca digital: guia completo para capturar leads<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-1\" class=\"wp-block-post post-1 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"has-text-align-left wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/talkiemarketing.com.br\/blog\/2025\/07\/01\/hello-world\/\" target=\"_self\" >Hello world!<\/a><\/h3><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><\/ul><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O funil de marketing representa as etapas que um potencial cliente percorre, do primeiro contato at\u00e9 a compra, com o n\u00famero de leads diminuindo em cada etapa.<\/p>\n","protected":false},"author":2,"featured_media":292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[40,41,47,59],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-funil-de-marketing","tag-funil-de-vendas","tag-inbound-marketing","tag-marketing-digital"],"_links":{"self":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":0,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talkiemarketing.com.br\/blog\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}